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VIDEO IS THE MOST DOMINANT MEDIA IN MARKETING TODAY
It is not a secret that video continues to be a dominant force in content marketing in 2024, and its importance has only grown over the years. I have produced more videos in marketing in the past 15 years than I did when I was a TV producer! Video marketing offers a powerful combination of engagement, storytelling, versatility, and measurability. As we move through 2024 and beyond, incorporating high-quality video content into your marketing strategy will remain essential for attracting audiences, building brand loyalty, and achieving your marketing goals.
- People are visual learners. Videos inherently capture attention more effectively than text-based content. Our brains process visuals faster and retain information better when presented with moving images and sound.
- With shorter attention spans in today's digital age, videos can deliver information quickly and efficiently, keeping viewers engaged for longer.
- Search engines like Google prioritize content that keeps users engaged. Videos tend to have longer dwell times (time spent on a webpage) compared to text-based content, which can positively impact your website's search ranking. Additionally, incorporating relevant keywords in video titles, descriptions, and captions can enhance SEO.
- Social media platforms like YouTube, TikTok, and Instagram heavily favor video content. Videos are more likely to be shared and go viral, increasing your brand's reach and engagement organically.
- The rise of short-form video content like TikTok videos and Instagram Reels presents new opportunities. These bite-sized videos can capture attention quickly and are ideal for reaching younger demographics.
- Video content can be tailored to fit various marketing goals and target audiences. You can create explainer videos to educate viewers, product demos to showcase features, customer testimonials to build trust, or even animated videos to add a touch of fun and personality to your message.
PREVIOUS TELEVISION PRODUCTION WORK
PROMOTIONS FOR A&E NETWORKS & THE DISCOVERY CHANNEL
I have a vast experience in television production. I worked for A&E Network in New York, where I was involved in the creation and production of engaging TV promotions for the number-one television network at that time A&E/The History Channel. Before that, I produced the popular home improvement show "Gimme' Shelter" for the Discovery Channel. My work in the industry is a testament to my creativity and unwavering commitment to excellence.
BIOGRAPHY CHANNEL
I was a prolific writer and producer who worked for the A&E Network's Biography Channel and Biography International promotions department. I produced an impressive portfolio of more than 200 Biography promotions branding the program showcasing the lives of some of the most iconic figures in history and pop culture for the network. In addition to these, I also produced video promotions for Modern Marvels and Ancient Mysteries.
MODERN MARVELS SHOW
The last program promotion I branded and produced for the A&E networks was the show Modern Marvels about incredible technology and how it works. These programs can now be seen on Vault Amazon Channel, History, HISTORY Vault Apple TV Channel, Disney Plus, Hoopla, or for free with ads on The Roku Channel, and Freevee.