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Whitepapers
No, white papers are not dead in 2025
No, white papers are not dead in 2025, but they are evolving. While shorter content forms and AI-generated content are on the rise, white papers still hold significant value, especially in B2B marketing. By focusing on delivering high-quality, valuable, and strategically aligned content, they continue to be a powerful tool for B2B marketers looking to establish thought leadership, generate leads, and drive business growth. The key is to adapt white paper strategies to current trends, such as incorporating interactive elements and personalizing content, while always prioritizing the delivery of unique and valuable insights.