My Bio

Results-driven Marketing Executive with a proven track record of developing and executing strategic marketing plans. Adept at leveraging market insights to drive brand awareness, lead generation, and revenue growth. Seeking a challenging role to contribute dynamic marketing expertise in a forward-thinking organization.

As a seasoned professional, I possess the expertise, cultural competency, diplomacy, and interpersonal skills to develop and execute strategic marketing initiatives that drive engagement, enhance brand awareness, and generate leads for organizations. My experience in branding, content strategy, content marketing, media relations, video productions, and digital marketing, is just part of the reason I can deliver impactful marketing and communications to target audiences, that drive conversions, and enhance brand visibility. 

I have a strong track record of success:

• Highest enrollments in California for Coastline College
• Increased social media reach by 25% for Coastline College
• Executed an award-winning marketing campaign that received industry recognition and increased brand visibility for Coastline College.
• Led a team in a rebrand, resulting in a $400 million company valuation for Peak 10
• 35% increase in leads in 2 years for Peak 10
• Ran a successful marketing agency for 10 years - New Dawn Media
• Increased sales by 25% for the National Defense Industrial Association (NDIA)
• Developed and executed a campaign resulting in a 10% increase in customer engagement for Amplio Technologies

After careful consideration, I chose to attend art school at the Minneapolis College of Art & Design. This decision allowed me to broaden my creative skills across various mediums. It was during this time that I discovered my passion for video production and advertising. This led me to pursue an interdisciplinary major at the University of Minnesota, where I combined three majors to focus on TV production. I studied Rhetoric, Speech Broadcasting, and Sociology, and earned enough credits to attain two degrees!

This is where my internships began: first at PBS's Newton's Apple and then at NBC KARE-11 News in Minneapolis for their Saturday Morning Show. Thanks to these experiences, I landed my first job as an Associate Producer for a national talk show on UPN called Newscope, which later changed its name to Everyday Living. I also worked as a booker for the show. This opportunity led me to my next role with a home improvement show on the Discovery Channel called Gimme' Shelter, where I field-produced over 50 segments and directed talent for the show. The show is now airing on HGTV.

I then moved to New York, where I worked for A&E Networks producing engaging TV promotions for the number-one television network at that time A&E's History Channel. My work in the industry is a testament to my creativity and unwavering commitment to excellence.

BIOGRAPHY CHANNEL

The work I produced for the History Channel as a prolific writer and producer led me to work for A&E Network's Biography Channel and Biography International promotions department. I produced an impressive portfolio of more than 200 Biography promotions branding the program for the international channel and showcasing the lives of some of the most iconic figures in history and pop culture for the network. In addition to these, I also produced video promotions for Ancient Mysteries.

MODERN MARVELS SHOW

The last program promotion I branded and produced for A&E Networks was the show Modern Marvels about incredible technology and how it works. These programs can now be seen on the Vault Amazon Channel, History Channel, HISTORY Vault Apple TV Channel, Disney Plus, Hoopla, or for free with ads on The Roku Channel, and Freevee.

In 2010 I landed a contract with RAPP, a worldwide marketing agency in Los Angeles where I worked as a Content Strategy consultant for Toyota, Bank of America, and Schwabb, to name a few. All the strategies were for content campaigns that included video, apps, books, print, PR, social, email, and websites. I collaborated with experienced designers, copywriters, and analytics teams to:

• develop content strategies for on and offline touchpoints
• perform content audits, competitive, SWOT, and gap analysis
• identify new content needs-based consumer analytics and marketing goals
• create content matrixes for messaging, query structure, and content need states.

I left my agency behind in 2018 to take on a new challenge at Coastline College... a little online community college in Orange County, CA that needed its marketing department rebuilt, a rebrand, and a new website and that was just the start. So I set about putting this little college on the map as their Director of Marketing and Communications and Public Information Officer and got them the:

                HIGHEST ENROLLMENTS IN THE DISTRICT AND STATE OF CALIFORNIA.

Communications & Marketing Strategy

• Developed and executed a comprehensive organization-wide communications, marketing, and branding strategy.
• Developed and executed key messages and coached the staff in telling compelling stories across platforms for a consistent, unified message.
• Developed and executed marketing campaigns for revenue-generating activities across the institution, including an online store, special events, memberships, fundraising, food services, military department, contract education, and other special programs.

Branding & Promotion

• Led the implementation and management of a newly conceived branding strategy.
• Led and developed a social media team to leverage platforms, create dynamic experiences, increase followers, engagement, and leads, and impact diverse audiences.

Media Relations & Community Outreach

• Served as the chief spokesperson for the institution, and interacted with members of the press and diverse communities.
• Worked to increase visibility and brand identity by cultivating relationships with the press.
• Responded to news inquiries; organizing press conferences and opening events.
• Counseled the president and senior leaders in communications strategy and crisis communications.
• Created and leveraged key partnerships with internal and external stakeholders to support communications and marketing plans.

Operational Leadership

• Led, managed, and mentored direct reports and a team of 8 across four departments.
• Developed and managed the annual budget, long-range planning, execution, and analysis.
• Oversaw the creation and execution of standardized marketing and communication processes.
• Led data-based insights of campaigns and implemented process changes as necessary.