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The Power of the Free Press
PR IS STILL RELEVANT IN 2024
In the fast-paced world of public relations, effective communication, and relationship-building are still essential in 2024. There will be increased use of AI-driven productivity, and greater overlap with digital marketing. Public relations plays a crucial role in enhancing brand visibility and awareness.
Public relations is often underestimated, misunderstood, and neglected by many business people. In its essence, public relations is the behind-the-scenes narrative designed to create a desired perception of a specific company. By blending various tactics, PR generates publicity by orchestrating specific actions that captivate audiences and create strong brands. In this realm, brands stop being pushy vendors and become storytellers, weaving tales that inspire, empower, and deeply resonate with their target audience.
However, innovation in PR extends beyond storytelling. It embraces the power of collaboration, forging symbiotic relationships with journalists and publishers that fuel business growth and spark new possibilities. Brands that employ PR strategies and tactics to create a buzz around themselves have a chance to stand out as thought leaders and eventually become iconic brands in their industries, no longer having customers, but instead having worshipers who are ready to buy everything without questioning its price.
Coastline College Dolphin Mascot to Help "Save the Seas"
Coastline College Dolphin Mascot to Help "Save the Seas"
ORANGE COUNTY, Calif., Nov. 2, 2021 /PRNewswire/ -- Coastline College, in keeping with its tagline 'Leader of Innovative Education' is taking its mascot in a direction like no other college or university. 'Fin' the college's newly designed dolphin mascot has joined forces with the Dolphin Project and the Ocean Conservation Society, to help bring awareness of life in our seas and help protect dolphins and other ocean marine life along the Orange County coastline.
Coastline College students are already working with Back Bay Science Center and Moore Lab at Scripps Marine Biotechnology and Biomedical Institute to culture bacteria from sponges to search for microbes that produce compounds that show antibiotic properties as part of their major's-level course work and in the independent studies, Work-Based Learning courses. The Back Bay Science Center conducts a monthly program called Marine Life Inventory that collects monthly data on water quality, plankton, and marine organisms. The samples from the MLI are used to collaborate with the Tiny Earth Program. Tiny Earth is a network of talented students and instructors who share research, best practices, and enthusiasm for discovery in an effort to "save the seas." Both research programs help support populations of marine mammals from the back bays to the open ocean.
Coastline students participating in ecological research at the Newport Back Bay Science Center gain hands-on experience in data collection, entry, management, and analysis, and build relationships with scientists' skills as they learn about the biodiversity.
"The steps we take to protect and conserve our ocean will positively impact the success of the entire planet." Tanya R. Hoerer, PhD., Professor of Organismal Biology and Marine Science, Dept of Biological Sciences.
Coastline College (and Fin) has also partnered with the Ocean Conservation Society, a nonprofit organization conducting long-term marine mammal research and educational projects for the protection of the oceans and marine wildlife. They study dolphins, whales, and other species in the wild and use scientific data to bring about policy changes and raise public awareness. Coastline will work with the organization in promoting awareness around how to approach dolphins at sea and promote an ongoing Instagram campaign where students who can take a photo of a dolphin along our coastlines can submit it to the college and then the Ocean Conservation Society will tell us what the name of the dolphin. They have named all the dolphins that swim along the coast.
Additionally, Coastline College has partnered with The Dolphin Project, a non-profit organization, dedicated to the welfare and protection of dolphins worldwide. They help to rehabilitate captive dolphins for retirement and/or release. The college has adopted a dolphin named Johnny that is being rehabilitated and trained to be released back into the wild. Coastline College will be sharing ongoing videos on all their digital platforms showing the ongoing progress of the dolphin as it prepares to be released into the wild at the same time Coastline College graduates are also released into the "wild" world.
About Coastline College:
Coastline College is accredited by the Western Association of Schools and Colleges. For eight consecutive years, Coastline College was selected as one of the top 150 colleges by The Aspen Institute for Community College Excellence which is considered the nation's signature recognition for America's community colleges. Coastline College guides diverse populations of students toward the attainment of associate degrees and certificates leading to career advancement, personal empowerment, and transfer. By meeting students where they are, Coastline provides innovative instruction and services designed to achieve equitable outcomes.
CONTACT: Dawn Willson
Why Content Marketing?
Digital Legacy, SEO & Page Rank
Content Marketing plays a crucial role in drawing and maintaining a specific audience. It is the initial phase of creating and implementing a marketing plan that establishes a business's reputation and influence online, resulting in increased website traffic, leads, and ROI, to the specific audiences you want to reach.
