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Consulting Benefits
My Mission IS Your Mission
I take the leading research and industry data and use it to help you figure out what you need in your ideal career. Want to make a career change? Create a new role in your company? Start a new business? Negotiate job and salary (and crazy amounts of flexibility), I got you! I focus on what works and look at your entire life holistically. Yes, we look at desires, goals, motivations, and ability, as well as assets, challenges, and planning.
I also take the latest research and science in the areas of happiness, meaning, work (and negotiating sizable salaries), and help you turn that into your real life. I have marketed everything from people, services, and products to education and TV programming. I am a lifelong learner, psychology lover, experienced marketing exeuctive and self-development geek.
The Compass Method™
Audit
Audit
Audit
Audit role/brand/audience/industry/competition + natal strengths & blind spots + live transit timing
Align
Audit
Audit
Positioning, offer, audience, content pillars, channel strategy, messaging, timing windows, & strengths
Move
Audit
Move
60–90-day plan, launch windows, milestones, metrics, Clarity, and guidance on what to do, when to do it, and how
A simple, repeatable framework that respects both your P&L and your planetary transits.
1. Audit – 90-Minute Deep Dive
- Current brand & career audit
- Goals, budget, marketing plan
- Natal strengths (work style, communication, leadership, money patterns)
- Current transits (opportunities, pivots, “don’t force it” zones)
- Location astrology (if you’re moving or split-living)
- Relationship/partnership timing (co-founders, collaborators)
- Live transit timing: opportunities, friction, and windows that matter
2. Align – Strategic Direction & Roadmap - Build the Plan
- Positioning statement, audience focus, value proposition
- Role/offer alignment with your actual cycles
- Resume and content strategy and pillars + channel strategy that fit your energy and goals
- Decision matrix: what to cut, what to double down on, and why
3. Move – Action Plan & Milestones
- 60–90-day execution plan with ideal launch windows and priority sprints
- Launch/relaunch timing based on your real sky clock
- Metrics to track momentum (not just motion)
Coaching Outcomes (what clients actually get)
CLARITY, FOCUS, DIRECTION, A PLAN
- Role clarity, pitch & positioning you can say in one breath
- A timed roadmap for interviews, launches, or relocations
- Content & outreach cadence (what to ship, where, and when)
- Confidence & momentum (goodbye spiral, hello dates)
Who is this for?
EVERYONE NEEDS A COMPASS SOME TIME
- Founders, creators, and execs facing a career reinvention or role upgrade
- Multi-hyphenates launching a second (or third) act
- Professionals navigating relocations, sabbaticals, or portfolio careers
- Artists and thought-leaders turning IP into income
- Anyone sensing “it’s time” — and refusing to wing it
- You are simply at the end of your rope and do not know what to do next
Packages
Pivot Session (90 min): decisive question + near-term move; summary + key dates
Perfect for a decisive question or near-term move. Includes pre-work intake, live session, and a written summary with 3 priority plays + key dates.
Compass Intensive (30 days): full audit → plan; timed content/launch roadmap
Get inspired and see what's possible with these sample photos. Each photo is accompanied by a description of the techniques used to capture and edit it.
Quarterly Advisory: monthly strategy + timing updates; on-call feedback
Ongoing counsel for steering through change. Monthly strategy calls, timing updates, and rapid-response feedback on messaging, offers, and key decisions.
If your needs do not fit these categories, contact me anyway.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
(Pricing available on request; sliding scale options for independent artists & students.)
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Why Dawn? (a.k.a. “why listen to her about career and life?”
A Professional Marketing Executive - Multi-industry Experience - AI Expert - Innovator - Astrologer
- 30+ years at the helm of executive marketing and content production: TV producer turned executive marketing leader in multiple industries. Led rebrands, product launches, coached CEO's, presidents, TV hosts, students, managers, blue collar, white collar, TV stars, and more. Successful growth plays across tech, education, media, military, and consumer marketing and branding, including public relations, crisis communications, speech writing, messaging, information architecture, and strategy.
- Rebuilt a college marketing department from scratch and drove record enrollment in the largest U.S. state system - and the 4th largest economy in the world.
- Led campaigns for brands like Toyota, Schwab, NDIA, A&E, The History Channel, The Discovery Channel, Cesar Milan (The Dog Whisperer), PBS, NBC News, and more—across B2B and B2C.
- Marketing agency owner and fractional CMO—I know the levers inside companies and from the agency side...and even further outside than that!
- Rebuilt a college marketing department from scratch and drove record enrollment in the largest U.S. state system - and the 4th largest economy in the world.
- 30+ years of serious astrology practice: Not “daily horoscopes.” Timing windows, cycles, and risk maps applied to real decisions—job changes, relocations, launches, sabbaticals, partnerships. How do you think I became successful?
- Strategy you can use to climb mountains: Positioning, messaging, content pillars, channel mix, and a 60–90-day execution plan. No fluff, no “someday.” You will get a step-by-step plan and know who and where you are going. You will get clarity and focus. I also research the industry and can tell you how to navigate it, if I don't know how already.
- Executive empathy: Dawn has lived P&L, boards, politics, layoffs, rescopes, rebrands, and reinventions. You don’t have to overexplain.
- Pattern recognition: Hundreds of pivots guided. I spot the signal (strengths, timing, demand) and build your next chapter around it.