Signed in as:
filler@godaddy.com
Branding Strategy
Branding Requires Strategy
Branding requires a great deal of research and strategy on symbols, colors, font, design, target audience, and photography. I have branded and rebranded many companies because their brand did not align with the company goals or the needs of their target audience.
Previous Work
Coastline College
In 2019, I had the opportunity to rebrand Coastline College in Orange County, CA. The rebranding involved creating a new logo and selecting new school colors that accurately represented the college's values and vision. The previous logo had little brand recognition and was dropping the word "community" from its name. I was also redesigning the website on a user-friendly and visually appealing platform to provide easy access to relevant information for both students and faculty. Furthermore, I established an online store that offered college merchandise to extend the brand. To increase visibility and engagement, I created new campaigns for all campuses, using various traditional and digital media channels, as well as print and public information communications. This ensured that the college's mission and achievements were effectively communicated to prospective and current students, resulting in the highest enrollments in the district and the state of California.
Peak 10 Branding
PREVIOUS TELEVISION PRODUCTION WORK
BRANDING FOR A&E NETWORKS & THE DISCOVERY CHANNEL
I have a vast experience in television production. I worked for A&E Network in New York, where I was involved in the creation and production of engaging TV promotions for the number-one television network at that time A&E/The History Channel. Before that, I produced the popular home improvement show "Gimme' Shelter" for the Discovery Channel. My work in the industry is a testament to my creativity and unwavering commitment to excellence.
BIOGRAPHY CHANNEL
I was a prolific writer and producer who worked for the A&E Network's Biography Channel and Biography International promotions department. I produced an impressive portfolio of more than 200 Biography promotions branding the program showcasing the lives of some of the most iconic figures in history and pop culture for the network. In addition to these, I also produced video promotions for Modern Marvels and Ancient Mysteries.
MODERN MARVELS SHOW
The last program promotion I branded and produced for the A&E networks was the show Modern Marvels about incredible technology and how it works. These programs can now be seen on Vault Amazon Channel, History, HISTORY Vault Apple TV Channel, Disney Plus, Hoopla, or for free with ads on The Roku Channel, and Freevee.
