Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Branding requires a great deal of research and strategy on symbols, colors, font, design, target audience, and photography. I have branded and rebranded many companies because their brand did not align with the company goals or the needs of their target audience.
In 2019, I had the opportunity to rebrand Coastline College in Orange County, CA. The rebranding involved creating a new logo and selecting new school colors that accurately represented the college's values and vision. The previous logo had little brand recognition and was dropping the word "community" from its name. I was also redesigning the website on a user-friendly and visually appealing platform to provide easy access to relevant information for both students and faculty. Furthermore, I established an online store that offered college merchandise to extend the brand. To increase visibility and engagement, I created new campaigns for all campuses, using various traditional and digital media channels, as well as print and public information communications. This ensured that the college's mission and achievements were effectively communicated to prospective and current students, resulting in the highest enrollments in the district and the state of California.
Bringing the mascot into the branding was key to making this online college more inviting and making the overall branding stronger. The college does not have sports or other activities so the mascot became a champion for the environment and California coasts.
Course promotions were the most popular videos for the college. Just posting one video on social media about a course filled a class instantly. They were so successful we stopped posting them and shifted to the promoting the full degree and certificate programs instead.
This is an interesting case study of a client who developed a great product, however, the original branding was designed for a different target audience. Initially, they believed that the app was meant for interior designers, primarily a female audience. However, after conducting thorough product research, I discovered that the target audience was actually construction managers. Therefore, a rebranding was necessary to tailor the branding to the correct audience.
2014 SOFIC (Special Operations Forces Industry Conference)
2014 SOFIC (Special Operations Forces Industry Conference) was held May 20–22, 2014 at the Tampa Convention Center, Tampa, FL. This year’s conference theme, “Strengthening the Global SOF Network,” provided a forum for military, government, academia, and industry stakeholders to network and discuss current and future challenges and how to best support our Special Operations Forces (SOF) around the globe.
The 2012 Special Operations Forces Industry Conference (SOFIC) and Exposition was held 22-24 May at the Tampa Convention Center, Tampa, FL. Approximately 9,500 key stakeholders from industry, academia, professional organizations, and government agencies attended the event. This conference provided an open forum for national and international military, government, and industry stakeholders to collaborate, network, and discuss current and future challenges and how to best build key global partnerships that support special operations.
2011 SOFIC provided a forum for collaboration and positive, proactive networking between all key stakeholders from industry, academia, professional organizations, and government agencies who support the special operations enterprise as we continue to adapt to unpredictable threats around the globe. The technology exhibition showcased new and emerging technologies and products developed by the industry's innovators.
I have a vast experience in television production. I worked for A&E Network in New York, where I was involved in the creation and production of engaging TV promotions for the number-one television network at that time A&E/The History Channel. Before that, I produced the popular home improvement show "Gimme' Shelter" for the Discovery Channel. My work in the industry is a testament to my creativity and unwavering commitment to excellence.
BIOGRAPHY CHANNEL
I was a prolific writer and producer who worked for the A&E Network's Biography Channel and Biography International promotions department. I produced an impressive portfolio of more than 200 Biography promotions branding the program showcasing the lives of some of the most iconic figures in history and pop culture for the network. In addition to these, I also produced video promotions for Modern Marvels and Ancient Mysteries.
MODERN MARVELS SHOW
The last program promotion I branded and produced for the A&E networks was the show Modern Marvels about incredible technology and how it works. These programs can now be seen on Vault Amazon Channel, History, HISTORY Vault Apple TV Channel, Disney Plus, Hoopla, or for free with ads on The Roku Channel, and Freevee.
With the right content marketing strategy, you can achieve remarkable results. I provide you with everything you need. Let me help you achieve your marketing goals and take your business to the next level, whether you need consulting, full marketing strategies, or just a one-off blog, I create quality content that resonates with our target audience.
Dawn Willson is a highly experienced marketing professional with a remarkable 25-year career in the field. Her expertise in entertainment, business, education, technology, and government is unparalleled, and she brings a confident, results-driven approach to every project she undertakes. With a proven track record of success, Dawn is the
Dawn Willson is a highly experienced marketing professional with a remarkable 25-year career in the field. Her expertise in entertainment, business, education, technology, and government is unparalleled, and she brings a confident, results-driven approach to every project she undertakes. With a proven track record of success, Dawn is the go-to expert for anyone seeking to take their marketing efforts to the next level.
Copyright © 2024 New Dawn Media - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.