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Social media has evolved into a crucial element of the contemporary customer journey, emphasizing the significance of social media marketing for businesses of all sizes. Despite economic constraints impacting marketing budgets, executives are steadfast in prioritizing social media investments, understanding its pivotal role. With consumers dedicating more time to social media, the platform offers unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy. Today, your social media marketing strategy can catalyze your brand's success.
The real-time nature of social media presents an exceptional opportunity to observe and analyze competitor strategies. If you’re not familiar, here’s what social media marketing’s role in competitive intelligence can look like:
Social media has become a crucial part of the modern customer journey, highlighting the significance of social media marketing for businesses of all sizes. Despite economic constraints impacting marketing budgets, executives continue to prioritize investments in social media for good reason. As consumers spend more time on social media, the platform provides unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy. Today, your social media marketing strategy can significantly impact your brand's success.
With the right content marketing strategy, you can achieve remarkable results. I provide you with everything you need. Let me help you achieve your marketing goals and take your business to the next level, whether you need consulting, full marketing strategies, or just a one-off blog, I create quality content that resonates with our target audience.
There were 4 promotion videos created for each section push. This is the promotion for the fall promotion. These were sprinkled in between course and program promotions, event promotions, blogs and more.
Coastline College online student from Sacramento receives a Business Information Worker Certificate of Achievement. Students that allowed is to interview them at graduation so we could garner testimonials for the college were some of the most played, followed and liked videos on the Coastline College social media channels.
The course promotion videos at the end of the semesters were so impactful we had to stop playing them on social media and posted them on the newsletter or through individual email blasts instead. Each time we posted a course promotion, the class would fill instantly. You would think this would be a good thing, but if we don't have enough instructors or classes, it becomes an issue.
Program and Course promotions is why Coastline College had the highest enrollments in the district as well as the state of California.
For the sake of time and resources, we did more than one course promotion in one video to show highlights in a program.
One of the best way to promote an organization is to have a successful event with happy customers and then create a video that shows how happy your customers are... a very impactful way we were able to increase enrollments for Coastline College.
Getting students in the new video production studio I had created on campus allowed us to create higher quality videos of our students. Thanks to stock footage and b-roll from events we were able to enrich the testimonials for the college. This allowed students to see what happy successful graduates had to say about the college... another enrollment boost!
The college was an online college, but there were a few on-campus events that allowed us to showcase the students and the beautiful art gallery at the college.
This social ad was not just created for YouTube and other social media channels, but this video also aired on TV, movie theatres, movie theater lobbies, and Spotify.
This social ad was not just created for YouTube and other social media channels, but this video also aired on TV, movie theatres, movie theater lobbies, and Spotify.
Dawn Willson is a highly experienced marketing professional with a remarkable 25-year career in the field. Her expertise in entertainment, business, education, technology, and government is unparalleled, and she brings a confident, results-driven approach to every project she undertakes. With a proven track record of success, Dawn is the
Dawn Willson is a highly experienced marketing professional with a remarkable 25-year career in the field. Her expertise in entertainment, business, education, technology, and government is unparalleled, and she brings a confident, results-driven approach to every project she undertakes. With a proven track record of success, Dawn is the go-to expert for anyone seeking to take their marketing efforts to the next level.
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