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I was a Pioneer in Content Marketing
My Mission
I have been producing content for marketing since I began my career. However, it was in 2008 that the "Content Marketing" industry was coined and I was one of the people that launched the industry. The Content Marketing industry as we know it today didn't exactly "launch" in 2008, but rather experienced significant growth and evolution during that period, thanks to several key factors:
- Emergence of Social Media Platforms: The rise of social media platforms such as Facebook, Twitter, and YouTube provided new avenues for brands to promote and distribute content and engage with their audience directly. I knew "Content Turned King".
- Shift in Consumer Behavior: With the increasing use of the internet, consumers started to seek out information and entertainment online. This shift in behavior created a demand for high-quality content online that provided value, rather than traditional advertising messages and media.
- Search Engine Optimization (SEO): Google's algorithm updates, particularly the introduction of Google Panda in 2011, placed greater emphasis on the quality and relevance of content for search rankings. This encouraged businesses to focus on creating valuable, informative content to improve their visibility in search results where quality rises to the top.
- Rise of Content Marketing Platforms: As the demand for content marketing grew, new platforms and tools emerged to help businesses create, distribute, and measure the effectiveness of their content marketing efforts. Companies like HubSpot, Contently, and Marketo provide comprehensive Content Marketing solutions for businesses of all sizes.
- Thought Leadership and Education: Marketers and industry experts began to advocate for the importance of Content Marketing through thought leadership articles, blog posts, and conferences. This educational content helped to raise awareness and establish content marketing as a legitimate marketing strategy.
Overall, the convergence of these factors laid the foundation for the growth and development of the Content Marketing industry, which continues to be incredibly important, evolve, and expand to this day.
What I Bring to the Table in Content Marketing
Strategy Development
Content Distribution and Promotion
Content Planning and Creation
I develop and lead the content marketing strategy in alignment with an organization's overall marketing objectives and business goals. I do this by defining target audience personas and conducting research to understand their needs, preferences, and pain points. I then identify content themes, topics, and formats that resonate with the target audience and support the buyer's journey.
Content Planning and Creation
Content Distribution and Promotion
Content Planning and Creation
I work closely with internal teams, including marketing, product, sales, and customer service, to gather insights and ideas for content creation. I develop a content calendar outlining the schedule for content production and publication across various channels and platforms. I then oversee the creation of high-quality, engaging content, which may include blog posts, articles, whitepapers, case studies, videos, infographics, podcasts, and social media posts ensuring all content is consistent with the brand guidelines.
Content Distribution and Promotion
Content Distribution and Promotion
Content Distribution and Promotion
I develop strategies to maximize the reach and impact of content through distribution channels such as the website, blog, email newsletters, social media, third-party publications, and partnerships. I use SEO best practices to optimize organic search engines. I leverage paid advertising, influencer partnerships, and other promotional tactics. I then monitor content performance metrics and analyze data.
Audience Engagement
Team Management and Leadership
Content Distribution and Promotion
I create engagement with the target audience by encouraging interactions, comments, and shares on content pieces. I then manage the audience feedback and inquiries promptly and professionally. I cultivate relationships with industry influencers, thought leaders, and partners to amplify content reach and credibility. I also develop and nurture a community around the brand by fostering conversations and providing value-added content.
Measurement and Analysis
Team Management and Leadership
Team Management and Leadership
I establish key performance indicators (KPIs) to measure the effectiveness of website traffic, engagement metrics, lead generation, and conversion rates. I regularly monitor and analyze content performance data using analytics tools to assess the impact of content initiatives and make data-driven decisions.
I then generate reports and insights to communicate the results of content marketing efforts to key stakeholders and senior leadership.
Team Management and Leadership
Team Management and Leadership
Team Management and Leadership
I lead and mentor a team of content creators, editors, and strategists, providing guidance, feedback, and support to ensure the successful execution of content marketing initiatives.
I foster a collaborative and creative work environment that encourages innovation and continuous learning.
I also manage external resources, including freelancers, agencies, and vendors, as needed to supplement internal capabilities.
Coastline College Takes Home the Gold and Silver
Coastline Takes Home the Gold and Silver in the 6th Annual Educational Digital Marketing Awards
28 Mar, 2019, 08:30 ET
FOUNTAIN VALLEY, Calif., March 28, 2019 /PRNewswire/ -- The winners of the 6th Annual Education Digital Marketing Awards were recently announced, and Coastline College's Marketing Department received top honors of gold and silver awards.
The Coastline College marketing department won the gold award in the main page website refresh category for its vibrant redesign of its website homepage. The marketing department is completing new rebranding for the college which includes a revitalized website redesign. The website's main page has been enriched with vivid photography, more interactive and engaging content, as well as being easier to navigate. The new website is currently being built on a new content management system and will launch in early summer 2019.
Coastline College also won the silver award for the online display advertisement category with their Upgrade to the New You campaign which was published in the Orange County Business Journal promoting the distinctive programs, certificates, and degrees that are available at Coastline College.
"Coastline College is inspired by an innovative and student-centered mindset and the marketing department has set a standard to meet this innovation and creativity. These awards are a testament to the dedication, ingenuity, and hard work of our marketing department team," according to Dawn Willson, PIO and Director of Communications and Marketing at Coastline College.
Sponsored by the Higher Education Marketing Report, the Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media, and social media. This year, more than 1,000 entries were received from colleges, universities, and secondary schools. A national panel of industry specialists judges each submission on creativity, marketing execution, message impact, technology application, and innovation content. The Higher Education Marketing Report has been the nation's leading marketing publication for higher education professionals for over thirty-four years.
About Coastline College:
Coastline College steadfastly focuses on providing access and supporting student success and achievement. Coastline delivers flexible courses and services that cultivate and guide diverse student populations across the globe to complete pathways leading to the attainment of associate degrees, certificates, career readiness, and transfer to four-year colleges/universities. Coastline is a recognized leader in the design, development, and use of innovative technology-based teaching and learning practices, processes, and systems for anytime-anywhere learning to achieve and sustain outstanding student success.
Coastline College Dolphin Mascot to Help "Save the Seas"
Branding with a Splash!
ORANGE COUNTY, Calif., Nov. 2, 2021 /PRNewswire/ -- Coastline College, in keeping with its tagline 'Leader of Innovative Education' is taking its mascot in a direction like no other college or university. 'Fin' the college's newly designed dolphin mascot has joined forces with the Dolphin Project and the Ocean Conservation Society, to help bring awareness of life in our seas and help protect dolphins and other ocean marine life along the Orange County coastline.
Coastline College students are already working with Back Bay Science Center and Moore Lab at Scripps Marine Biotechnology and Biomedical Institute to culture bacteria from sponges to search for microbes that produce compounds that show antibiotic properties as part of their major's-level course work and in the independent studies, Work-Based Learning courses. The Back Bay Science Center conducts a monthly program called Marine Life Inventory that collects monthly data on water quality, plankton, and marine organisms. The samples from the MLI are used to collaborate with the Tiny Earth Program. Tiny Earth is a network of talented students and instructors who share research, best practices, and enthusiasm for discovery to "save the seas." Both research programs help support populations of marine mammals from the back bays to the open ocean.
Coastline students participating in ecological research at the Newport Back Bay Science Center gain hands-on experience in data collection, entry, management, and analysis, and build relationships with scientists' skills as they learn about the biodiversity.
Why Content Marketing?
Digital Legacy, SEO & Page Rank
Content Marketing plays a crucial role in drawing and maintaining a specific audience. It is the initial phase of creating and implementing a marketing plan that establishes a business's reputation and influence online, resulting in increased website traffic, leads, and ROI, to the specific audiences you want to reach.
