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WHY ME?
Results-driven Marketing Executive with a proven track record of developing and executing strategic marketing plans. Adept at leveraging market insights to drive brand awareness, lead generation, and revenue growth. Seeking a challenging role to contribute dynamic marketing expertise in a forward-thinking organization.
As a seasoned professional, I possess the expertise, cultural competency, diplomacy, and interpersonal skills to develop and execute strategic marketing initiatives that drive engagement, enhance brand awareness, and generate leads for organizations. My experience in branding, content strategy, content marketing, media relations, video productions, and digital marketing, is just part of the reason I can deliver impactful marketing and communications to target audiences, that drive conversions, and enhance brand visibility.
I have a strong track record of success:
- Highest enrollments in California for Coastline College
- Increased social media reach by 25% for Coastline College
- Executed an award-winning marketing campaign that received industry recognition and increased brand visibility for Coastline College.
- Led a team in a rebrand, resulting in a $400 million company valuation for Peak 10
- 35% increase in leads in 2 years for Peak 10
- Ran a successful marketing agency for 10 years - New Dawn Media
- Increased sales by 25% for the National Defense Industrial Association (NDIA)
- Developed and executed a campaign resulting in a 10% increase in customer engagement for Amplio Technologies
Get the success I have given many other organizations.
AWARD-WINNING MARKETING
Coastline Takes Home Gold and Silver in the 6th Annual Educational Digital Marketing Awards
FOUNTAIN VALLEY, Calif., March 28, 2019 /PRNewswire/ -- The winners of the 6th Annual Education Digital Marketing Awards were recently announced, and Coastline College's Marketing Department received top honors of gold and silver awards.
The Coastline College marketing department won the gold award in the main page website refresh category for its vibrant redesign of their website homepage. The marketing department is completing new rebranding for the college which includes a revitalized website redesign. The website main page has been enriched with vivid photography, more interactive and engaging content, as well as being easier to navigate. The new website is currently being built on a new content management system and will launch in early summer 2019.
Coastline College also won the silver award for the online display advertisement category with their Upgrade to the New You campaign which was published in the Orange County Business Journal promoting the distinctive programs, certificates, and degrees that are available at Coastline College.
"Coastline College is inspired by an innovative and student-centered mindset and the marketing department has set a standard to meet this innovation and creativity. These awards are a testament to the dedication, ingenuity, and hard work of our marketing department team," according to Dawn Willson, PIO and Director of Communications and Marketing at Coastline College.
Sponsored by the Higher Education Marketing Report, the Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media, and social media. This year, more than 1,000 entries were received from colleges, universities and secondary schools. A national panel of industry specialists judges each submission on creativity, marketing execution, message impact, technology application, and innovation content. The Higher Education Marketing Report has been the nation's leading marketing publication for higher education professionals for over thirty-four years.
About Coastline College:
Coastline College steadfastly focuses on providing access and supporting student success and achievement. Coastline delivers flexible courses and services that cultivate and guide diverse student populations across the globe to complete pathways leading to the attainment of associate degrees, certificates, career readiness, and transfer to four-year colleges/universities. Coastline is a recognized leader in the design, development, and use of innovative technology-based teaching and learning practices, processes, and systems for anytime-anywhere learning to achieve and sustain outstanding student success.
Data-Driven Marketing to Build Your Brand
Marketing Strategy
Marketing Strategy
Marketing Strategy
Based on your requirements and budget, I create marketing strategies that will get your organization results.
Content Creation
Marketing Strategy
Marketing Strategy
As a top-tier experienced producer, I craft high-quality content that meets your requirements.
Consulting
Marketing Strategy
Distribution
Do you simply want to speak to a marketing expert with multi-industry experience? Let's talk.
Distribution
Distribution
Distribution
The content created is published on channels relevant to your target audience blogs, social, emails, websites, and more.
Promotion
Distribution
Promotion
After the content is published, it's promoted on social media, emails, and other channels to increase reach.
Reporting
Distribution
Promotion
Website traffic, keyword ranking, KPIs, and conversions from content marketing are tracked and reported.
Why Content Marketing is still important?
Digital Legacy, SEO & Page Rank
Content Marketing plays a crucial role in drawing and maintaining a specific audience. It is the initial phase of creating and implementing a marketing plan that establishes a business's reputation and influence online, resulting in increased website traffic, leads, and ROI, to the specific audiences you want to reach.
