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Fractional VP of Marketing Services
Running a growing business without senior marketing leadership can feel like steering without a compass. That’s where Dawn’s Fractional VP of Marketing Services comes in.
Helping ambitious founders, lean teams, and scaling brands unlock expert-level marketing leadership—on a flexible, part-time basis.
What You Get with a Fractional VP of Marketing:
Marketing Strategy & Leadership
Marketing Strategy & Leadership
Marketing Strategy & Leadership
I bring decades of experience developing data-driven marketing strategies aligned to real business goals. You’ll gain a trusted executive who can build your roadma —and guide your team to execute it with confidence.
Go-To-Market & Launch Planning
Marketing Strategy & Leadership
Marketing Strategy & Leadership
From product rollouts to full-funnel campaign development, I lead your go-to-market efforts with a clear plan, agile execution, and measurable results.
Team Building & Oversight
Marketing Strategy & Leadership
Revenue-Focused Marketing Operations
Whether you need to hire talent, restructure a team, or improve performance, I step in as a people-first leader, driving clarity, accountability, and momentum across your marketing function.
Revenue-Focused Marketing Operations
Revenue-Focused Marketing Operations
Revenue-Focused Marketing Operations
I connect marketing to the bottom line—aligning brand, demand generation, and sales support for real growth.
Brand Positioning and Messaging
Revenue-Focused Marketing Operations
Brand Positioning and Messaging
I’ll help you uncover your brand’s true voice and story, ensuring your message resonates in the right markets and channels—consistently and clearly.
WHY ME?
I bring 20+ years of hands-on experience building and leading marketing teams across industries. With a deep understanding of strategy, storytelling, and scaling, I partner with you to unlock the full potential of your marketing efforts—without the executive payroll burden.
As a seasoned professional, I possess the expertise, cultural competency, diplomacy, and interpersonal skills to develop and execute strategic marketing initiatives that drive engagement, enhance brand awareness, and generate leads for organizations. My experience in branding, content strategy, content marketing, media relations, video productions, and digital marketing, is just part of the reason I can deliver impactful marketing and communications to target audiences, that drive conversions, and enhance brand visibility.
I have a strong track record of success:
- Highest enrollments in California for Coastline College
- Increased social media reach by 25% for Coastline College
- Executed an award-winning marketing campaign that received industry recognition and increased brand visibility for Coastline College.
- Led a team in a rebrand for a data storage/security company, resulting in a $400 million company valuation increase
- 35% increase in leads in 2 years for Peak 10
- Ran a successful marketing agency for 12+ years - New Dawn Media
- Increased sales by 25% for the National Defense Industrial Association (NDIA)
- Developed and executed a campaign resulting in a 10% increase in customer engagement for Amplio Technologies
Get the success I have given many other organizations.
AWARD-WINNING MARKETING
Coastline Takes Home Gold and Silver in the 6th Annual Educational Digital Marketing Awards
FOUNTAIN VALLEY, Calif., March 28, 2019 /PRNewswire/ -- The winners of the 6th Annual Education Digital Marketing Awards were recently announced, and Coastline College's Marketing Department received top honors of gold and silver awards.
The Coastline College marketing department won the gold award in the main page website refresh category for its vibrant redesign of their website homepage. The marketing department is completing new rebranding for the college which includes a revitalized website redesign. The website main page has been enriched with vivid photography, more interactive and engaging content, as well as being easier to navigate. The new website is currently being built on a new content management system and will launch in early summer 2019.
Coastline College also won the silver award for the online display advertisement category with their Upgrade to the New You campaign which was published in the Orange County Business Journal promoting the distinctive programs, certificates, and degrees that are available at Coastline College.
"Coastline College is inspired by an innovative and student-centered mindset and the marketing department has set a standard to meet this innovation and creativity. These awards are a testament to the dedication, ingenuity, and hard work of our marketing department team," according to Dawn Willson, PIO and Director of Communications and Marketing at Coastline College.
Sponsored by the Higher Education Marketing Report, the Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media, and social media. This year, more than 1,000 entries were received from colleges, universities and secondary schools. A national panel of industry specialists judges each submission on creativity, marketing execution, message impact, technology application, and innovation content. The Higher Education Marketing Report has been the nation's leading marketing publication for higher education professionals for over thirty-four years.
About Coastline College:
Coastline College steadfastly focuses on providing access and supporting student success and achievement. Coastline delivers flexible courses and services that cultivate and guide diverse student populations across the globe to complete pathways leading to the attainment of associate degrees, certificates, career readiness, and transfer to four-year colleges/universities. Coastline is a recognized leader in the design, development, and use of innovative technology-based teaching and learning practices, processes, and systems for anytime-anywhere learning to achieve and sustain outstanding student success.