Generating leads is the biggest part of Content Marketing, but so is generating awareness and a presence online that builds legacy.
Strategy is the core of any Content Marketing campaign. When you hav a clear plan, you get customers excited for your brand.
The entire point of marketing is to increase sales, brand awareness and build a company. If I wasn't good at this you wouldn't be reading this site.
Content is still truly king. What you say, how you say it, and where you say it is what will set you apart from your competitors, will engage your target audience, and draw your customers in.
Although you hopefully already know good marketing content is important, you may not have the time, talent, or resources to create it yourself. It may help you to hire a content marketing consultant to help create content that generates quality leads.
A good consultant draws from multiple talents they collect over years to create a custom marketing strategy that fit your needs.
There are 3 main reasons you should hire a marketing consultant:
You’ll be able to take a backseat for the actual tweets, blogs, and other day-to-day postings, saving you time and money while you focus on growing your business.
Consistent, valuable content is essential to SEO and generating new leads. And a content marketing consultant can help you create it.
A marketing consultant is an individual hired to develop an effective marketing strategy and create that content with writers, designers, photos, video, press and more. The consultant then oversees the production and implementation process and ensures your business projects a cohesive, targeted message that reaches your prime audience.
The first step will be looking at your business objectives then audit how your presence on and offline is doing.
I then analyze your brand’s messaging to see if it is aligned with your business’ objectives from an outside perspective.
Based on the business objectives, content audit and competitive analysis, I can then position your brand.
If your website is still operational, I will recommend website fixes or produce a better and more modern site.
I will create an editorial calendar that relays how to distribute it, link pieces and promote content.
Let the games begin! Once your website is ready we can promote and measure, tweaking when needed.
For the past 20 years, I have helped businesses create their brand presence and achieve their goals through Content Marketing. My process is a logical design developed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to me today about how I can support your growth, strengthen retention efforts, and put you on a solid track to success and profit.
My service includes a comprehensive Content Marketing consult to help identify gaps and opportunities in your marketing and business strategy, that results in a comprehensive report that includes a marketing plan with timelines and cost analysis. My individualized plans are customized for your business to position you effectively among competitors. If you have a team in place you can take it and run with it internally or I can create a team for you that can implement your strategy long term.