Generating leads is the biggest part of Content Marketing, but so is generating awareness and a presence online that builds legacy.
Strategy is the core of any Content Marketing campaign. When you have a clear plan, you get customers excited for your brand.
The entire point of marketing is to increase sales, brand awareness and build awareness of your products or services.
A good consultant draws from multiple talents they collect over years to create a custom marketing strategy that fit your needs.
There are 3 main reasons you should hire a marketing consultant:
You’ll be able to take a backseat for the actual tweets, blogs, and other day-to-day postings, saving you time and money while you focus on growing your business. Consistent, valuable content is essential to how people search for your brand online. Generating new leads and creating brand awareness across multiple channels is a complex mix of art and science with deep strategy baked in.
A marketing consultant is an individual hired to develop an effective marketing strategy and create that content with writers, designers, photos, video, press and more. The consultant then oversees the production and implementation process and ensures your business projects a cohesive, targeted message that reaches your prime audience.
The first step will be looking at your business objectives then audit how your presence on and offline is doing.
I then analyze your brand’s messaging to see if it is aligned with your business’ objectives from an outside perspective.
Based on the business objectives, content audit and competitive analysis, I can then position your brand.
If your website is still operational, I will recommend website fixes or produce a better and more modern site.
I will create an editorial calendar that relays how to distribute it, link pieces and promote content.
Let the games begin! Once your website is ready we can promote and measure, tweaking when needed.
For over 25 years, I have helped businesses create their brand presence and achieve their goals through Content Marketing. My process is a logical approach developed to empower your brand and develop your business with the marketing tools needed to succeed.
My service includes a comprehensive Content Marketing consult to help identify gaps and opportunities in your marketing and business strategy that results in a comprehensive report that includes a marketing plan with timelines and cost analysis. My individualized plans are customized for your business to position you effectively among competitors. If you have a team in place that can take it and run with it internally great! If not, I can create a team for you that can implement your new marketing strategy long term.
I love my clients, so feel free to email me anytime.
13330 Irvine Center Drive, Irvine, California 92614, United States