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CONTENT
MARKETING

BRINGING BRANDS INTO THE LIGHT

             


                        Building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.


Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. On top of that, the average email-based order’s dollar value is 17% higher than social media channels. The truth is that email strategies work best if they are integrated with other blogging and social media efforts. Email marketing can include drip campaigns, LinkedIn approaches, newsletters, email alerts and more. We do it all. We build your email list so you have a following of hand raisers who have opted-in for content they want from you. If you can get into your prospects’ inbox - you are 70% on your way to the sale.

Most brands actively produce content. However, even with a solid SEO strategy and amazing content, you stand a good chance of getting lost in the crowd. It takes a holistic look at the entire channel universe to allow content to flow to your prospects where they live online, whether it is in an inbox, a forum, a social site or a video.


Content partnerships and groups are often forgotten, along with events and thought leadership.



By joining forces with industry experts to create content for your site, you can achieve many great goals:


- Build relationships and co-brand with industry influencers

  1. -Create more diverse and in-depth content that fit with the type of content needed at different stages of the sales funnel (easier to discover more marketing channels)

  2. -Produce daily content that refreshes search engine page rank

  3. -Build more exposure - authoritative content means promoting your credentials as an authority in your field

  4. -Promoting expertise within your company helps bring more people seeking the most knowledgable content on the web

WHAT ARE THE PRIMARY OBJECTIVES FOR INVESTING IN CONTENT MARKETING?


Generate more leads

Raise brand visibility

Generate better leads

Demonstrate Thought Leadership

Reduce traditional marketing costs

Drive increased website traffic

Improve search engine ranking

Educate the marketplace

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Dawn Willson is a content producer and marketing consultant based in Los Angeles, CA (but she works with clients around the world).


When I work for you I don’t just create awesome content. I get you results.


We study your industry, audience and trends and build out processes and tactics that fit together in a goal development that meets the need of your business.


You will be amazed at what a real strategy and editorial calendar can bring to your content marketing efforts, but the thing that shocks all of our clients the most - it really works!


Once your content marketing campaign moves forward we will assess and measure efforts and adjust as marketing continues to ensure that your marketing is relevant and authoritative.



There is no better and more affordable way to market your products and services today.

It has become the standard way thousands of companies engage with their prospects and customers.

EMAIL MARKETING IS CONTENT MARKETING ON FIRE

Where do we begin? – I am always looking at what will be our best lead magnet content or (can also be referred to as bribe-to-subscribe offers). These provide immediate value to your subscriber. Subscriber being the key word here. Free content such as the type that would be considered at different stages of a sales funnel could be how-to guides, reports, webinars, white papers, e-courses, demo videos or even discounts and coupons. The goal of your opt-in content is to improve your subscriber’s life by solving a problem.

14431 Ventura Blvd. Suite #565       Sherman Oaks (Los Angeles) | CA 91423
(310) 600-3181
dawn@ndawnm.commailto:karent@ndawnm.com?subject=I%20would%20like%20Content%20Marketing
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